Weird and Wacky Anchor Text is Appealing

Weird and Wacky Anchor Text is Appealing

Your website content linking doesn’t always have to be straightforward and straight laced. Often, using humor, turning a witty or funny phrase goes a long way toward gaining you higher search engine ranking. Website designers are even known to use misspelled phrases on purpose acting as anchor text, which is the links you see occurring in content copy the middle of a sentence, or perhaps as a header or sub-header.

Supply a Snippet

A good recommendation whenever you ask other websites to link to yours is supply a snippet of HTML code they can easily place on their page as well as request the same from them. This allows you to decide what the exact phrasing is providing the anchor text that links back to your site. Always vary your choice of anchor text phrasing when exchanging site links so you do not confine your choice to only one phrase.

Get Those Anchors Away

Use anchor text for linking internally on your site as well as for all external purposes. Always include an ample amount of anchor text links on your landing page, or main page, since this is the predominant page visited and will get the most hits. The appearance of “in-line” links in your text copy will compel visitors to click-through to your other pages. Do this because you will be providing visitors with additional useful information and will make their “stopping by “enjoyable. This will also help enhance your sear engine likability which improves your ranking. Using anchor text links is a great website design with a wink at SEO tactics, but when providing searchers with links to quality, useful information, you should receive “word-of-mouth” referrals. This will create additional site visitors based upon their associates having a productive experience at your site.

Make sure your anchor text links always make sense since they will be read by human beings. Also, search engines will read then just like people do.

Writing the right words for your website

The information you place on your website has become quite the hot topic in recent years. Use of websites for the dissemination of knowledge has come a long way since the days when putting text on your page was never guided by any type of considerations. All that has changed. Your content is the absolute number one priority that should be focused upon when not only creating your website, but updating and maintaining it as well. Your website words need not only be written well, but your words have to be chosen in such a way that makes your site much more effective.

Here are a few tips to follow:

• Choose Interesting Words – Decide what information on your website is the most important for your visitors to see. Always make sure that your content copy is written toward your visitor’s interest.

• Use The Right Search Phrases – Every person using a search engine has in their mind an image of what they’re looking for when they type in a keyword or phrase. This is sometimes called a ”trigger.” This is where the seeker inputs a word or combination of words into a search engine such as Google or Yahoo. Typically, most seekers use words that are intuitive. The same word should be ones that are used in your content copy-writing. A good example might be if someone uses the search phrase such as ”wine glasses” and you do offer these on your site, but you have categorized them as ”alcohol beverage containers.” Research the words people are using to find the same products and services you offer and employ these in your content copy.
• Use words that focus on localization- If you run a Jewelry Store in Delaware, you should focus on creating content that emphasizes that your store is located in Delaware. Chances are,  people will search for a local business first to meet their needs.  We did this for one of our clients and it’s made all the difference with their website traffic.

If you do not feel comfortable creating your own content copy, employ a professional such as Sour Dough Communications. Your words are extremely important and you should provide only the best, professionaly written content.