The Breastfeeding Coalition of Delaware came to NABWD to create their website in 2010. Being one of the few Breastfeeding Coalition’s in the country without a website, BFCD wanted a website that could inform the public of the importance of breastfeeding, when coalition meetings took place & wanted to accept donations. The BFCD also wanted to update their website at their leisure, so we built their website around a Content Management System.
The mission of the Breastfeeding Coalition of Delaware is to improve maternal and infant health by increasing the initiation and duration of breastfeeding, the gold standard for infant feeding.
To achieve this mission, the Coalition’s goals are to:
Increase public awareness of the benefits of breastfeeding for babies, mothers, families and communities.
Educate professionals so they can better support the breastfeeding family.
Promote communication and collaboration among individuals and organizations working to support breastfeeding.
Promote development of the profession of International Board Certified Lactation Consultants.
Website Features & Technologies Used for DelawareBreastFeeding.org:
Today’s website serves as your online portfolio or store which represents the quality you as an individual or company project to the world. It should be your top priority when it comes to online marketing. Therefore, a well thought out, excellently designed and easy-to-navigate, search-engine friendly site that ranks highly in search engine page results will drive traffic to you.
Your Online Identity
Keep in mind that just like a storefront and company sign present your identification to passers-by and retail visitors, your website presents your online ID. Your website needs to de designed and developed so it will successfully represent you or your company, sell your “brand,” attract additional site visitors, generate sales leads as well as sell more goods and services. The investment you make in quality design and development will make a great return of executed correctly.
Webbing from Home
Today’s advanced technology makes it possible for electronic commerce (e-commerce) to be conducted with great ease and affordability with your online virtual business being run from the comfort of your home. So if you’re serious online business owner, the most important consideration to have a successful online business is for you to compare website which is attractive and all meanings of the word. You want your website to be visually appealing, intuitively navigable, extremely usable with always providing up-to-date fresh, useful and relevant information. Your website should have user-friendly functionality that is capable for retaining visitors who will return time and time again and convert to paying customers. Go Pro, Joe
There are many tempting offers throughout the Internet for “do-it-yourself” website creation that you should steer away from. Like anything in life, professionals exist because they do know what they’re doing. Although you might be quite the informed online marketer, unless you possess the necessary web design skills, you should leave it to the professionals, much like you would secure the services of a professional web content writer to produce the correct words you need to make your site successful.
The information you place on your website has become quite the hot topic in recent years. Use of websites for the dissemination of knowledge has come a long way since the days when putting text on your page was never guided by any type of considerations. All that has changed. Your content is the absolute number one priority that should be focused upon when not only creating your website, but updating and maintaining it as well. Your website words need not only be written well, but your words have to be chosen in such a way that makes your site much more effective.
Here are a few tips to follow:
Choose Interesting Words – Decide what information on your website is the most important for your visitors to see. Always make sure that your content copy is written toward your visitor’s interest.
Use The Right Search Phrases – Every person using a search engine has in their mind an image of what they’re looking for when they type in a keyword or phrase. This is sometimes called a ”trigger.” This is where the seeker inputs a word or combination of words into a search engine such as Google or Yahoo. Typically, most seekers use words that are intuitive. The same word should be ones that are used in your content copy-writing. A good example might be if someone uses the search phrase such as ”wine glasses” and you do offer these on your site, but you have categorized them as ”alcohol beverage containers.” Research the words people are using to find the same products and services you offer and employ these in your content copy.
Use words that focus on localization- If you run a Jewelry Store in Delaware, you should focus on creating content that emphasizes that your store is located in Delaware. Chances are, people will search for a local business first to meet their needs. We did this for one of our clients and it’s made all the difference with their website traffic.
If you do not feel comfortable creating your own content copy, employ a professional such as Sour Dough Communications. Your words are extremely important and you should provide only the best, professionaly written content.
K. Scott Jewelers is owned and operated by Ken Scott, a GIA trained jeweler with over 25 years of industry experience. Ken Scott and his knowledgeable staff of customer-focused professionals have been meeting the needs of loyal patrons in the tri-state area for over two decades.
I first met Ken Scott of K. Scott Jewelers in November of 2007, 1 month before the holiday season, a very busy time for his business. Never venturing onto the web before we met, Ken was a little hesitant about putting his business on the web. Ken has a keen sense of understanding of Marketing and after I explained all the benefits of having a website (push specials, E-Commerce, give customers an inside look at his business history, etc), he was excited to get started.
I met Ivan of 302Automotive.com in 2007. In business since 1998, Ivan understood the importance of having a website for his auto detailing business, but didn’t know the first step in creating a strong web presence.
Immediately, Ivan and I hit it off. I shared his passion for running his business and his deep appreciation for Life, God and Family. From starting business in his mother’s driveway to moving into a business complex soon after, Ivan never lost sight of his vision of becoming Delaware’s premier auto detail shop.
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